Competitive advantage is all about strategy. It is deciphering a strategy that leads your company to an advantage over your competitors gained by offering consumers greater value by providing greater benefits and or services. Optimizing your web channel investments can be one answer to accomplish competitive advantage, because it can allow your company to adjust and adopt different practices that will provide mutual internal efficiencies and customer devotion.

For those of you who are local, and would like to hear more on this topic we would love to have you join us for a discussion featuring eRichards’s very own Mark Richards, CEO, and Dr. James Kennedy , Sr. Solution Producer, as well as key speakers from Paetec Communication. The discussion will take place on Thursday, October 9, 2008 from 8-10am in Shelton, CT. For more information visit us here.