How does technology fit in to the Presidential Campaign? In a recent edition of Fast Company magazine, there is an article about the promotion of the brand called Obama. In particular the article focuses on the way he engages in open communication between people. This is demonstrated in his use of technology. Obama has widely used the internet to upload videos on YouTube, spread his platform, and raise money for his campaign. His website itself was created by one of the people involved with launching the very popular Facebook.com social networking site. Therefore, BarackObama.com features constant updates, videos, photos, widgets, and even allows users to comment and post on blogs evolving around platform issues. By using open source coding on the site Obama is helping technology change politics.