One of the most frustrating things for an interviewer can be when the interviewee is not aware of the company’s background and what the company actually does. Therefore, researching your prospective employer is one way if you are competing against other candidates with equally impressive skills, experience, and education that can allow you to stand out. Also being aware of current trends or growth opportunities of the industry for which you are apply can give you the competitive advantage. Using the company website can help you gain insight in to this information as well as other research information sites that will help you learn about the company.