Social media tips from Joshua-Michéle Ross

The overwhelming popularity of and easy access to social networking sites, such as Facebook and Twitter, can make it difficult for managers to establish corporate guidelines regarding their use. Joshua-Michéle Ross, VP of O'Reilly Radar offers some tips:

• When it comes to the social networking activity, "lead by example."
• "Build your policies around job performance not fuzzy concerns about productivity:" if you expect your employees to be check their office e-mail after work, you can't ask them not to check their Facebook or Twitter during work.
• Encourage employees to use social sites to connect with each other and clients.
• Allow employees to access sites that discuss your products and/or services.

For more media tips from Ross, including those for employees: A Corporate Guide For Social Media (Forbes)

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