She’s only been CEO of Kraft Foods for 3 years, but Irene Rosenfeld already holds a top ten spot inForbes’ list of the 100 Most Powerful Women (she’s currently #6 and was also #6 in 2008 and #9 in 2007).
How?
According to an article by Javier Espinoza, the answer is simple: “Thanks to cost-cutting measures and consumers trading down during the recession Kraft has been relatively insulated from the global financial crisis. On Aug. 4, the company beat expectations with its second quarter results. Rosenfeld says her company’s key to success lies in its ability to understand the needs of today’s frugal shoppers.”
Espinoza interviewed Rosenfeld for his article, and here are a few words of wisdom from Kraft’s CEO:
“Rewiring the organization—it has been the underpinning of everything else we’ve done.”
“It’s always challenging to get those out of the way who are in the way of those who are doing well.”
“‘Servant leadership’ is the most important aspect of a successful leader—the recognition that I am here to help the organization accomplish its objectives rather than they are here to meet my needs. Once you recognize that, you are able to engage the hearts and minds of your followers, and they are able to just deliver the kind of results that you are looking for.”
No comments:
Post a Comment