Time Warner and AOL to split

Every so often, you hear of a business move and you think "finally!" - it's as if there's no other reaction for it.  While you recognize that you're not fully aware of the complexity of that particular situation, you still can't help but mentally declare the final decision as inevitable.  Yesterday, while watching the news, I had one of those "finally!" moments: when I found out that AOL and Time Warner were separating.

And it seems that I'm not the only one who reacted this way: according to tech expert Rob Enderle, who was quoted in Mike Musgrove and Frank Ahrens' article on the AOL/Time Warner split (Washington Post), "AOL is largely irrelevant on the Web, but they have a powerful brand."

Time Warner intends for the spin off to take place by the end of 2009, and it will be interesting to see what direction AOL takes once its on its own again.

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For Musgrove and Ahrens' Post article, see: Time Warner, AOL to Split by Year-End

For Time Warner's announcement, see: Time Warner Inc. Announces Plan to Separate AOL

Image: Business Week