Della

Dell recently introduced a new product: "Della," which comes in a variety of colors. 

However, despite its low price (starting at $349), Della has been widely criticized.

Why?  Because Della, which is a netbook (v. a laptop) and comes with a calorie-counting program, was created for women.

In her article on Della (which, incidentally, was for ForbesWoman), Meghan Casserly asserts: "By implying that female computer use is limited to home and health, Dell was ignoring the millions of tech-savvy women who work with personal computers on a daily basis."

Thoughts?

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For more information on Della: content.dell.com/us/en/home/lifestyle.aspx

For Casserly's article: Dell's Revamped 'Della' Site For Women

Teressa Iezzi's article for Advertising Age: Dells Della Debacle an Example of Wrong Way to Target Women

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