Culture is important to organizations for two main reasons. The first is it integrates members so that they know how to relate to one and the second is it helps the organization adapt to the external environment. Because culture is very important to organizations it is even more important to develop strong cultures that encourage teamwork, collaboration, and mutual trust. If a strong culture promotes teamwork, collaboration, and mutual trust this could be positive for a firm because it allows for people to be comfortable in sharing their ideas and asking for help that would allow people to share their strengths in an area where others might not be so skillful. This could be negative for the firm, because it is difficult to integrate a new person into what some would consider a “clique”. It could also be negative if people are a little too comfortable in telling others “constructive” criticisms, and eventually make people uncomfortable sharing their ideas or asking for help.