It is hard to keep people motivated, but in order to do so, do not use common or tired phrases to keep your team on track. If you find yourself in charge of motivating and supplying employees with pep talks, and trying to inspire them, the worst thing you can do is sugarcoat the information with fluffy speeches. You need to find strong solid ways to provide them with optimism without seeming superficial. Being honest, realistic, and in a way transparent will give your employees reasons to engage, be productive and generally useful.