Strategy is the direction in which organizations, or teams like we saw in the super bowl tonight direct goals. In order to do this, organizations need to obtain a competitive advantage something that sets them apart from others in the same industry and challenges the environment around them. Strategy is about what is the long term goal? Which markets should a business compete in and what kinds of activities are involved in the markets? What resources are required in order to compete and what are the expectations of those who have power in and around the business? Staying ahead of the game will help your business so always be on your toes and ready to play the offense as well as the defense.