To be successful, a business needs a road map for success. That road map comes in the form of a solid business strategy or a strategic plan. A strategic plan helps to provide direction as well as focus for all involved in the organization. The plan outlines specific results that are to be achieved, and establishes a process that provides managers, owners, and entrepreneurs the necessary framework for developing the sound business strategy. Defining the goals, objectives, strategies and tactics of the strategic plan will help to reduce the risk of business failure and helps increase the chances of concrete success.