The first day of school is just around the corner and sending students back to school can involve purchasing a number of items. These can range from school supplies, new clothing and new technology. So, with that in mind, consumers need to be smart and know their retail rights when making purchases. Businesses are responsible for the truth behind their advertisements and if a mistake is made in the advertising of a product the business is responsible for making the corrections, and to honor the price offered until the corrections are made. Merchants should also be disclosing their refund, return and/or cancellation policies. Make sure you are aware of your rights, and good luck!